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what:

A "brand anthem" TV concept.

 

manifesto:

The cultural staple  of Uber rides and  gas stations, these little car air fresheners are an icon of their own category. Those 60+ scents, themes, and colors have never before been celebrated (to the tune of The Black Eyed Peas, nonetheless). Little trees are personal, loud, and expressive— just like you.

LITTLE TREES

credit: art director & video production