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IDENTILOCK

Freelance Art Direction.

IDENTILOCK is a  biometric trigger lock founded by Omer Kiyani, an engineer based in Detroit, MI. Myself, and two other art directors, spent a the summer of 2019 creating sleek product photography, ever-green social media content, and producing a full sales-training video to build the story of accidental shooting prevention around this niche, safety product.

 

We crafted an approachable and eduacational tone of voice from "Kelsey," Identilock's sale's training personality, to appeal to the community of personal fire-arm owners and sellers.

photography, print design, icon creation, social media content.

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