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"Celebrate Round Two"
A campaign concept created for Hasbro Board Games to entertain a surprising target: "Empty Nesters." The tone and of this campaign brings playful optimism to adults entering a new stage of life. With a sense of freedom from their former household dynamic, there's an opportunity re-kindle friendships and host the party. Hasbro is inviting Empty Nesters to give game night new life.
credit: art director & writer
with Steven Bregier & Casey O'Brien
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