360 Campaign

Hasbro Board Games

Target Market

Empty Nesters

Art Direction / Copy Writing

Sara Showers 

Casey Max

Steven Bregier

BOARD GAMES WITHOUT THE KIDS? DUH.

When the kids move out, Empty Nesters are met with a peaceful household and finally... free time. Hasbro, Amazon, and Blue Apron are joining forces to "Celebrate Round Two". Game night can be the ticket to a house filled with good company, and friendly competition.

Amazon provides a catalog of classics and fresh games for Nesters to rent and return. Target displays the essentials, and traditional media hits the touch points in-between. The campaign includes outdoor, print, broadcast, direct mail, and paid social video for Facebook. 

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