Hasbro Board Games
BOARD GAMES WITHOUT THE KIDS? DUH.
When the kids move out, Empty Nesters are met with a peaceful household and finally... free time. Hasbro, Amazon, and Blue Apron are joining forces to "Celebrate Round Two". Game night can be the ticket to a house filled with good company, and friendly competition.
Amazon provides a catalog of classics and fresh games for Nesters to rent and return. Target displays the essentials, and traditional media hits the touch points in-between. The campaign includes outdoor, print, broadcast, direct mail, and paid social video for Facebook.