Doner Campaign Studio
When the kids move out, Empty Nesters are met with a peaceful household and finally... free time. Hasbro, Amazon, and Blue Apron are joining forces to Celebrate Round Two. Game night is the ticket to a house filled with good company, and celebratory competition.
Amazon provides a catalog of classics and fresh games for Nesters to rent and return. Target displays the essentials, and traditional media hits the touch points in-between. The campaign covers Outdoor, Print, Broadcast, Direct Mail, and our target's favorite- Facebook.