Order #666

Silver One Show Pencil Award winning case study video for a Burger King Halloween campaign. This halloween, the nostalgic childhood gimmick (BK's cardboard adjustable crown) takes a dark turn... inside secret menu item Order #666. Augmented reality filters, triggered by 1 of 6 crown jewel colors, brings a full-body terrifying costume onto the brave soul who dares wear this seemingly cop-out costume to their halloween party.